DIGITAL MARKETING

digital marketing

Digital marketing helps you to connect your customers with your business through electronic media. 

If they get familiar with your brand, you will get more traffic on your website and that traffic will rapidly turn into sales. For that reason, digital marketing needs to become an integral part of your business marketing strategy. There are different ways through digital marketing to connect with your customers and increase your sales. Digital marketing works best with an integrated approach, as this improves the user experience of your visitors and they are more likely to become customers.

We focus on three main areas: Content Marketing, Social Media and Google Ads.

GREAT CONTENT

The key to great content is to make sure you are informing and, somehow, improving people’s lives. Content must be attractive and shareable, so customers keep being engaged. Good web content will differentiate your website and your business as being unique and trustworthy.

EASY NAVIGATION

If a website is not easy to navigate or has messy content with too many options, Internet users will prefer to leave before staying in that chaotic environment. An optimised web design must be based on data and user experience to be useful for internet users.

REDUCE FLUFF

Avoid overwhelming internet users with too much content and too many decisions to make on the same page. Too many categories and subcategories will make the audience feel overwhelmed and disconnected from the content. Make it simple.

content marketing

CONTENT MARKETING

With powerful content marketing, you can attract customers by providing valuable, relevant information. We use content marketing so you can build deeper relationships with your customers that would result in long-term business profitability.

The algorithm of search engines today is interested in quality content and a good user experience; the more satisfied users are of your website, the more chances there are to have a better ranking and better engagement.

The easy ways to make sure you are helping SEO are: to create great content, to build a website with easy navigation, and to avoid fluff, so your customers find what they are looking for.

SOCIAL MEDIA

An effective Social Media strategy generates interaction, diffusion, visibility and an increase in the exposure of your brand to your customers. Facebook is currently the biggest and fastest-growing social media. One of Facebook Ads edge over other digital marketing media is its ability to target a well-defined audience. Facebook Ads uses target marketing to promote your business on people who meet a specific profile or create personalised ads according to a target.

The purchasing of Facebook ads is auction-based, where you will be charged based on clicks, impressions, or certain actions of your audience with regards to your ads.

Companies with a well-managed social media strategy develop better interaction among their customers, developing a better understanding of their needs and interests.

Digital marketing social media
off-page seo

GOOGLE ADS

Google Adwords is a tool that analyses the behaviour of Google users and determines the most searched keywords. It also shows the evolution of those keywords over time, giving us invaluable data to create ad campaigns.

When searching in Google people look for a specific answer, the solution of a problem or useful information. If the product or service resolves that problem, and your website can show clearly how, then it would be useful to create an ad in Google that directs traffic to your website.

With Google Adwords you can create different types of ads, with the advantage of your business having a more direct and varied exposure to your customers. Your ad may appear as a result of Google search, in a small window in the content of a blog, in the sidebars of web pages or even appear in free applications. 

    WHO DO WE HELP...

    We have helped our clients to have a strong online presence and get more visitors to their websites. These are some of the industries we have worked with over the years.

    WHAT DO THEY SAY...

    I cannot recommend Rennovaweb enough to any small business owner who is looking to take their online presence to the next level. A well-designed website can be a powerful tool for attracting new customers, building brand awareness, and driving business growth. I am grateful for the expertise and guidance they provide, and I am confident that my business would not be where it is today without their help.

    Carrie Dunn

    I would highly recommend SEO to any small business owner who is looking to grow and succeed in today’s digital landscape. With the right strategy and guidance, SEO can make a huge difference in the success and growth of your business. SEO has helped my small business to compete with larger companies and reach a wider audience, and I am grateful for the expertise and guidance of Rennovaweb in making this possible.

    Josh Peterson

    My new website is much more functional and user-friendly. It loads quickly, is easy to navigate, and provides all the information my customers need to make informed decisions about my products and services. As a result, I have seen a significant increase in website traffic, leads, and sales. Rennovaweb took the time to understand my business and my target audience. I highly recommend them!

    Monica Ortiz

    Before working with Rennovaweb, my website was outdated and unprofessional. It was difficult to navigate, slow to load, and did not effectively showcase my products and services. As a result, I was losing potential customers who were turned off by the poor user experience.
    I now have a website that is beautiful, easy to navigate, and effectively showcases my brand. Marta took the time to understand my business and my vision for my website, and then created a customised design that perfectly captured the look and feel I was going for.

    Kylie Hansen

    I cannot overstate the impact that a well-designed website has had on the growth and success of my business. Working with a skilled and experienced web designer has truly been a game-changer for me. As a small business owner, I was initially hesitant about investing in SEO. However, after working with Rennovaweb, I can say without a doubt that it has made a huge difference in my business.

    Alison Terry

    Throughout the project, Rennovaweb communicated clearly and promptly, providing updates and answering any questions I had. Their attention to detail and commitment to quality were evident throughout the process, and I truly appreciate the level of care and thoughtfulness that Rennovaweb put into my website. Thank you!

    Jess Simmons

    Thanks to Rennovaweb’s work, my website now looks better than ever and is showing up at the top of search engine results. I would highly recommend her to anyone looking for a talented and reliable web designer and SEO specialist.

    Shelley Dinaro

    I recently worked with Rennovaweb on a website redesign and SEO optimization project and I am absolutely thrilled with the results. Marta was incredibly knowledgeable and skilled in both areas, and she was able to deliver a website that not only looks beautiful but is also optimised for search engines.

    Eric Barcelo

    OUR PACKAGES...

    Our packages help you identify what's best for your business, so you don't spend more than you need to.

    START UP

    Get your new business off to a strong start with our web design and SEO Start Up plan, ensuring you have an optimised website that attracts customers and drives success.


    Brand design

    • Design of professional logo
    • Double-sided business card design
    • Professional email signature

    Installations & Design

    • SEO optimised layout
    • Theme, logos and graphics
    • A 'Call to Action' box
    • Menus, categories and tags
    • Widgets and plugins
    • Google Workspace set up
    • Google Analytics set up
    • Google Console set up
    • Google My Business set up

    Content

    • Five compliance pages
    • Five keyword-based SEO articles
    • Five stock images to go with articles
    • Basic Contact Form

    Security

    • Back-up plugin installed and configured
    • Security plugin installed and configured
    • Anti-spam plugin installed and configured

    SEO (Search Engine Optimisation)

    • Keyword research relevant to your business
    • Competitors research
    • Inclusion of terms within content, titles, descriptions, media and meta-data
    • SEO plugin installed and configured
    • Media library set up and images tagged
    • Google Business Profile set up
    • Up to five relevant citation listings

    Social Media Integration

    • Link to existing Social Media accounts, including Facebook, Twitter, YouTube and LinkedIn

    Training

    • A training session provided on how to update the website

    GROWTH

    Experience exponential growth with our Growth Plan, as we revamp and optimise your existing website to attract search engine visibility and drive increased traffic and conversions.


    Installations & Design

    • SEO optimised layout
    • Theme, logos and graphics
    • A 'Call to Action' box
    • Menus, categories and tags
    • Widgets and plugins
    • Google Workspace set up
    • Google Analytics set up
    • Google Console set up
    • Google My Business set up

    Content

    • Five compliance pages
    • Ten keyword-based SEO articles
    • Ten stock images to go with articles
    • Basic Contact Form
    • Five extra keywords-based pages

    Security

    • Back-up plugin installed and configured
    • Security plugin installed and configured
    • Anti-spam plugin installed and configured

    SEO Site Audit

    • Recommendations based on the audit
    • Technical fixes of errors, including broken links
    • Backlink analysis
    • Review of backlinks

    SEO (Search Engine Optimisation)

    • SEO optimised layout
    • Keyword research relevant to your business
    • Competitors research
    • Inclusion of terms within content, titles, descriptions, media and meta-data
    • SEO plugin installed and configured
    • Media library set up and images tagged
    • Google Business Profile set up
    • Up to eight relevant citation listings

    Social Media Integration

    • Link to existing Social Media accounts, including Facebook, Twitter, YouTube and LinkedIn

    Training

    • A training session provided on how to update the website

      SEO FOCUS

      Maximise your website's potential with our SEO Focus Plan, dedicated to fine-tuning and enhancing the SEO of your already optimised website for improved visibility and increased organic traffic.


      Installations & Design

      • SEO optimised layout
      • A 'Call to Action' box
      • Menus, categories and tags
      • Google Analytics set up
      • Google Console set up
      • Google My Business set up

      Content

      • Ten keyword-based SEO articles
      • Ten stock images to go with articles
      • Five extra keywords-based pages

      SEO Site Audit

      • Recommendations based on the audit
      • Technical fixes of errors, including broken links
      • Backlink analysis
      • Review of backlinks

      SEO (Search Engine Optimisation)

      • Keyword research relevant to your business
      • Competitors research
      • Inclusion of terms within content, titles, descriptions, media and meta-data
      • SEO plugin installed and configured
      • Images tagged and optimised
      • Google Business Profile set up
      • Up to eight relevant citation listings

      Social Media Integration

      • Link to existing Social Media accounts, including Facebook, Twitter, YouTube and LinkedIn

      OUR SEO Monthly Plans...

      Small businesses need to continually invest in SEO maintenance to maintain and improve their website's visibility, rankings, and organic traffic. 

      By committing to regular monitoring, analysis, and optimisation of your website, you can improve visibility, attract targeted traffic, adapt to industry changes, and ultimately drive sustained growth.

      Don't overlook the significance of ongoing SEO maintenance, as it is key to staying competitive and achieving long-term success in the dynamic digital landscape.

      SUPPORT PLAN (Monthly)

      We register and maintain your domain

      We manage domain renewals

      We manage your website and hosting on our recommended service provider

      We manage tech support and server issues

      ESSENTIAL Maintenance (Monthly)

      Everything included in the Support Plan

      PLUS:

      WordPress updates

      Theme & Plug-ins updates

      Security Monitoring

      BASIC SEO (Monthly)

      Everything included in the ESSENTIAL Maintenance Plan

      PLUS:

      Traffic report and analysis

      One monthly SEO optimised article

      Three monthly new citation listings

      ADVANCED SEO PLAN (Monthly)

      Everything included in the BASIC SEO Plan

      PLUS:

      Two monthly SEO-optimised articles

      Five monthly new citation listings

      One monthly press release

      ARTICLES AND NEWS...

      SEO Tips For Small Businesses

      SEO Tips For Small Businesses

      Establishing a business is difficult and maintaining it is even more complicated. Maintaining your business edge takes hard work, letting your guard down and relaxing will definitely cost you. Particularly for businesses that operate in a competitive niche....

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      Optimise Your Online Marketing for a Successful Business

      Optimise Your Online Marketing for a Successful Business

      Many small business owners today hesitate to venture into online marketing. The reasons for their hesitation vary from simply being comfortable with serving existing customers offline to the belief that online marketing is just a fad that will pass or soon wane in...

      read more
      7 Online Mistakes That Small Businesses Make

      7 Online Mistakes That Small Businesses Make

      The importance of a ‘good’ business website today cannot be underestimated. More and more people are relying on the internet for finding and getting what they need, particularly in the area of mobile devices. A well-made mobile-friendly website that promotes a great...

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      Interested to know what we can do for you?

      Find out how easy this can be for your business.

      GET IN TOUCH

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