digital marketing

DIGITAL MARKETING

Digital marketing helps you to connect your customers with your business through electronic media. If they get familiar with your brand, you will get more traffic on your website and that traffic will rapidly turn into sales. For that reason, digital marketing needs to become an integral part of your business marketing strategy. There are different ways through digital marketing to connect with your customers and increase your sales. Digital marketing works best with an integrated approach, as this improves the user experience of your visitors and they are more likely to become customers. We focus on three main areas: Search Engine Optimisation (SEO), Content Marketing, Google AdWords and Social Media.

SEARCH ENGINE OPTIMISATION

SEO refers to the optimisation of content and technical details of your website in order to have greater reach and rank higher in search engine results. It is estimated that 93% of all activities online begin in a search engine. Investing in SEO is crucial for the success of your business.

We understand SEO. Our approach will help your website and your business to be found by your customers and drive more organic (unpaid) traffic to your website.
content marketing

CONTENT MARKETING

With powerful content marketing you can attract customers by providing valuable, relevant information. We use content marketing so you can build deeper relationships with your customers that would result in long-term business profit.

The algorithm of search engines today is interested in quality content and a good user experience; the more satisfied users are of your website, the more chances there are to have a better ranking and better engagement.

The easy ways to make sure you are helping SEO are: to create great content, to build a website with easy navigation, and to avoid fluff, so your customers find what they are looking for.

GREAT CONTENT

The key to great content is to make sure you are informing and, somehow, improving people's lives. Content must be attractive and shareable, so customers keep being engaged. Good web content will differentiate your website and your business as being unique and trustworthy.

EASY NAVIGATION

If a website is not easy to navigate or has messy content with too many options, Internet users will prefer to leave before staying in that chaotic environment. An optimised web design must be based on data and user experience to be useful for internet users.

REDUCE FLUFF

Avoid overwhelming internet users with too much content and too many decisions to make on the same page. Too many categories and subcategories will make the audience feel overwhelmed and disconnected from the content. Make it simple.

GOOGLE ADWORDS

Google Adwords is a tool that analyses the behaviour of Google users and determines the most searched keywords. It also shows the evolution of those keywords over time, giving us invaluable data to create ad campaigns.

When searching in Google people look for a specific answer, the solution of a problem or useful information. If the product or service resolves that problem, and your website can show clearly how, then it would be useful to create an ad in Google that directs traffic to your website.

With Google Adwords you can create different types of ads, with the advantage of your business having a more direct and varied exposure to your customers. Your ad may appear as a result of Google search, in a small window in the content of a blog, in the sidebars of web pages or even appear in free applications. .
Digital marketing social media

SOCIAL MEDIA

An effective Social Media strategy generates interaction, diffusion, visibility and an increase in the exposure of your brand to your customers. Facebook is currently the biggest and fastest-growing social media. One of Facebook Ads edge over other digital marketing media is its ability to target a well-defined audience. Facebook Ads uses target marketing to promote your business on people who meet a specific profile or create personalised ads according to a target.

The purchasing of Facebook ads is auction-based, where you will be charged based on clicks, impressions, or certain actions of your audience with regards to your ads.

Companies with a well-managed social media strategy develop better interaction among their customers, developing a better understanding of their needs and interests.