DIGITAL MARKETING

Digital marketing helps you to connect your customers with your business through electronic media.
If they get familiar with your brand, you will get more traffic on your website and that traffic will rapidly turn into sales. For that reason, digital marketing needs to become an integral part of your business marketing strategy. There are different ways through digital marketing to connect with your customers and increase your sales. Digital marketing works best with an integrated approach, as this improves the user experience of your visitors and they are more likely to become customers.
We focus on three main areas: Content Marketing, Social Media and Google Ads.
GREAT CONTENT
The key to great content is to make sure you are informing and, somehow, improving people’s lives. Content must be attractive and shareable, so customers keep being engaged. Good web content will differentiate your website and your business as being unique and trustworthy.
EASY NAVIGATION
If a website is not easy to navigate or has messy content with too many options, Internet users will prefer to leave before staying in that chaotic environment. An optimised web design must be based on data and user experience to be useful for internet users.
REDUCE FLUFF
Avoid overwhelming internet users with too much content and too many decisions to make on the same page. Too many categories and subcategories will make the audience feel overwhelmed and disconnected from the content. Make it simple.

CONTENT MARKETING
With powerful content marketing, you can attract customers by providing valuable, relevant information. We use content marketing so you can build deeper relationships with your customers that would result in long-term business profitability.
The algorithm of search engines today is interested in quality content and a good user experience; the more satisfied users are of your website, the more chances there are to have a better ranking and better engagement.
The easy ways to make sure you are helping SEO are: to create great content, to build a website with easy navigation, and to avoid fluff, so your customers find what they are looking for.
SOCIAL MEDIA
An effective Social Media strategy generates interaction, diffusion, visibility and an increase in the exposure of your brand to your customers. Facebook is currently the biggest and fastest-growing social media. One of Facebook Ads edge over other digital marketing media is its ability to target a well-defined audience. Facebook Ads uses target marketing to promote your business on people who meet a specific profile or create personalised ads according to a target.
The purchasing of Facebook ads is auction-based, where you will be charged based on clicks, impressions, or certain actions of your audience with regards to your ads.
Companies with a well-managed social media strategy develop better interaction among their customers, developing a better understanding of their needs and interests.


GOOGLE ADS
Google Adwords is a tool that analyses the behaviour of Google users and determines the most searched keywords. It also shows the evolution of those keywords over time, giving us invaluable data to create ad campaigns.
When searching in Google people look for a specific answer, the solution of a problem or useful information. If the product or service resolves that problem, and your website can show clearly how, then it would be useful to create an ad in Google that directs traffic to your website.
With Google Adwords you can create different types of ads, with the advantage of your business having a more direct and varied exposure to your customers. Your ad may appear as a result of Google search, in a small window in the content of a blog, in the sidebars of web pages or even appear in free applications.
WHO DO WE HELP...
WHAT DO THEY SAY...
OUR PACKAGES...
Our packages help you identify what's best for your business, so you don't spend more than you need to.

START UP
Get your new business off to a strong start with our web design and SEO Start Up plan, ensuring you have an optimised website that attracts customers and drives success.
Brand design
- Design of professional logo
- Double-sided business card design
- Professional email signature
Installations & Design
- SEO optimised layout
- Theme, logos and graphics
- A 'Call to Action' box
- Menus, categories and tags
- Widgets and plugins
- Google Workspace set up
- Google Analytics set up
- Google Console set up
- Google My Business set up
- Five compliance pages
- Basic Contact Form
Security
- Back-up plugin installed and configured
- Security plugin installed and configured
- Anti-spam plugin installed and configured
SEO (Search Engine Optimisation)
- Keyword research relevant to your business
- Competitors research
- Inclusion of terms within content, titles, descriptions, media and meta-data
- SEO plugin installed and configured
- Media library set up and images tagged
- Google Business Profile set up
Social Media Integration
- Link to existing Social Media accounts, including Facebook, Twitter, YouTube and LinkedIn
Training
- A training session provided on how to update the website

GROWTH
Experience exponential growth with our Growth Plan, as we revamp and optimise your existing website to attract search engine visibility and drive increased traffic and conversions.
Installations & Design
- SEO optimised layout
- Theme, logos and graphics
- A 'Call to Action' box
- Menus, categories and tags
- Widgets and plugins
- Google Workspace set up
- Google Analytics set up
- Google Console set up
- Google My Business set up
- Eight compliance pages
- Basic Contact Form
Security
- Back-up plugin installed and configured
- Security plugin installed and configured
- Anti-spam plugin installed and configured
SEO Site Audit
- Recommendations based on the audit
- Technical fixes of errors, including broken links
- Backlink analysis
- Review of backlinks
SEO (Search Engine Optimisation)
- SEO optimised layout
- Keyword research relevant to your business
- Competitors research
- Inclusion of terms within content, titles, descriptions, media and meta-data
- SEO plugin installed and configured
- Media library set up and images tagged
- Google Business Profile set up
Social Media Integration
- Link to existing Social Media accounts, including Facebook, Twitter, YouTube and LinkedIn
Training
- A training session provided on how to update the website

SEO FOCUS
Maximise your website's potential with our SEO Focus Plan, dedicated to fine-tuning and enhancing the SEO of your already optimised website for improved visibility and increased organic traffic.
Installations & Design
- SEO optimised layout
- A 'Call to Action' box
- Menus, categories and tags
- Google Analytics set up
- Google Console set up
- Google My Business set up
SEO Site Audit
- Recommendations based on the audit
- Technical fixes of errors, including broken links
- Backlink analysis
- Review of backlinks
SEO (Search Engine Optimisation)
- Keyword research relevant to your business
- Competitors research
- Inclusion of terms within content, titles, descriptions, media and meta-data
- SEO plugin installed and configured
- Images tagged and optimised
- Google Business Profile set up
- Relevant citation listings
Social Media Integration
- Link to existing Social Media accounts, including Facebook, Twitter, YouTube and LinkedIn
OUR SEO Monthly Plans...
Small businesses need to continually invest in SEO maintenance to maintain and improve their website's visibility, rankings, and organic traffic.
By committing to regular monitoring, analysis, and optimisation of your website, you can improve visibility, attract targeted traffic, adapt to industry changes, and ultimately drive sustained growth.
Don't overlook the significance of ongoing SEO maintenance, as it is key to staying competitive and achieving long-term success in the dynamic digital landscape.

SUPPORT PLAN (Monthly)
- We register and maintain your domain
- We manage domain renewals
- We manage your website and hosting on our recommended service provider
- We manage tech support and server issues

ESSENTIAL Maintenance (Monthly)
Everything included in the Support Plan
PLUS:
- WordPress updates
- Theme & Plug-ins updates
- Security Monitoring

BASIC SEO (Monthly)
Everything included in the ESSENTIAL Maintenance Plan
PLUS:
- Traffic report and analysis
- One SEO-optimised article, or
- One new SEO-optimised page, or
- One new citation listing

ADVANCED SEO PLAN (Monthly)
Everything included in the BASIC SEO Plan
PLUS:
- Two SEO-optimised blogs, or
- Two new SEO-optimised pages, or
- Two new citation listing
- One monthly press release, or
- One monthly guest post
ARTICLES AND NEWS...
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